Character experts

A Positive Life Change

VIA Character Strengths

The Mission of the VIA Institute

Character test

Established as non-profit organization in 2001, The VIA® Institute on Character set out and continues to advance both the science and practice of character and to fill the world with greater virtue via wisdom, courage, humanity, justice, temperance and transcendence. In this spirit, the VIA Survey is offered free of charge worldwide.

The VIA Institute relies on support from individuals and foundations to continue its work.  If you appreciate our efforts, please make a contribution and help us spread the word about the best in all of us.  All proceeds from our products and services are used to support VIA's non-profit mission.

Global Influence Flies To Positively Record Heights

The VIA Survey has been taken by over 2.6 million people in 193 countries and 18 languages resulting in better workplaces… schools… teams…LIVES the world over. The VIA Institute has helped educators, practitioners, academics, managers, other professionals, and the general public incorporate strengths into their lives and their work in record numbers. It’s a global movement we are humbled to have helped launch and continue to foster.

Building A Better World - Together

The VIA Institute has ambassadors around the world developing new ways to promote character strengths.  We are proud to support these coaches, therapists, educators, managers, consultants, and health care professionals in their efforts by offering in-depth reports, specialized trainings, access to expert speakers, personalized coaching and other resources. If you are interesting in partnering with VIA to promote character strengths, please contact

Inside The Institute

Interested in more? Listen to our story. Meet our people. Hear what people are saying about our work. Discover the VIA Classification of 24 strengths. Sign up for our free Newsletter.

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finds the silver lining in every situation

by connecting to her strength of hope


is pursuing an advanced degree

by tapping into his love of learning