VIA Begets a Better Society. VIA You.

The VIA Institute on Character is a non-profit organization and relies on contributions from the public to support our mission: expand the science and practice of character strengths so that people all across the globe have access to powerful, research-backed information for leading the best possible lives. 

Ultimately, we believe that people who know their highest and best selves will contribute to a better society and humanity. Your generosity allows us to do this important work. If you appreciate our work, please make a contribution.

Thank you!!

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