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The Emotional Fuel that Drives Corporate Profitability

February 1, 2017 by ·

What’s the ‘secret sauce’ that builds employee engagement and has the organization thriving?


Even in the midst of belt-tightening, heightened competition, organizational changes, process and employee redundancies, and declining real pay and benefits, Hope is the emotional engine which generates profitability for organizations!

Hope is crucial for effective management as it engenders an environment for engaged, productive employees even in the face of adversity.

VIA Institute[ii]describes Hope as expecting the best in the future and a belief that the future is something that is within your control to achieve. This concept provides a broad sense of connection to something higher in meaning and purpose. And Hope is one of the characteristics with the greatest relationship for life satisfaction along with well being.[ii]  These positive responses in the face of challenges balance out the lows along the way. “Put simply: Hope involves the will to get there, and different ways to get there.”[iii]

Can you imagine a management team without Hope? After all, who would follow a group when they say, “We’ll lead you to doom-and-disaster, with no Hope of job security or salary increases?”

No one would.

You see, Hope provides the workforce with something it demands—a sense of stability.

Every organization and its employees run into obstructions, yet Hope keeps them advancing confident they can and will achieve an end-result worth pursuing. The reality is Hope draws people toward their future even in the face of today’s volatile, uncertain, complex and ambiguous (VUCA) work environment. It allows each employee to be committed to their future while honestly recognizing the less than stellar circumstances confronting them each and every day.

And when employees have Hope, it accounts for a 14 percent increase in work productivity over co-workers who are less hopeful according to the Gallup Organization.

Hope isn’t some vague premise. It’s teachable, and it’s infectious. So, how can you tap into this magical ‘secret sauce’?

  • Set Big Goals and Believe You Can Accomplish Them. Be clear about your two or three priority targets; paint a vivid image of what they will look like, and the context of what you’ll experience when you achieve them. This envisioning process will have you living in the future and not surprising, Shane Lopez, Ph.D., (expert in the field of Hope) noted a correlation between future thinking and positive feelings.
  • Be a “Scenario Thinker.” Consider not only where you’re going, but also what could go awry; then, devise strategies to remain on track if these “de-railers” occur. It is your opportunity to experiment while developing the mental muscle way before you require Hope to stay in the game and win!
  • Spend Time with Hopeful People. It’s contagious. By soaking in their view of the world, their expectant attitude rubs off on you.
  • Support Hope in Others. You can choose to be drawn into another’s downward-spiraling day, or you can encourage others to appreciate the learning and possibilities as they are occurring. Which option do you believe creates a more vibrant work environment?
  • Keep a Journal. As you review it, you’ll realize how much you have and how frequently you achieve breakthroughs directly after experiencing a breakdown. Life consists of ups and downs; then, up again. Take a deep breath, trust and be patient.

As you’ve seen, Hope is something you generate, but don’t confuse it with wishful thinking. While Hope is productive, wishing is its shadow side. It is fantasizing with no action plans to bring your future into being.

So, face forward in the midst of challenges, begin goal setting, and then permit Hope to fuel your persistence and motivate you and your company into a brighter, more productive tomorrow!

[i] Click here to take the free 15-minute VIA Survey  and receive your profile. Perhaps you’ll discover Hope is already one of your top character strengths.



-Nancy Fredericks

Nancy Fredericks is a preeminent Business Executive Strategist, Author and Thought Leader. Corporations like Johnson & Johnson, PepsiCo, Allergan and Transamerica have retained her to optimize individual and organizational performance. As a gifted coach, she partners with executives to produce sustainable, powerful results. Her approach identifies hidden problems that keep executives from mastering the gap between the results they are currently producingand the results they are capable of and want to produce in expanding their leadership range. She brings more to a coaching relationship than simply business savvy—she is an innovative collaborator.


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