“Characterizing” the Workplace: Using Character Strengths to Create Sustained Success

business and strengths

By Neal Mayerson Introduction Organizations cannot succeed in a sustained manner with only 1 in 5 of its employees fully engaged and motivated and with 1 in 5 employees either dreading work or wishing they could just stay at home instead (Asplund, Lopez, Hodges, & Harter, 2007; VIA Institute, 2015). Business is a human enterprise in which multiple people come together to produce value for … [Read more...]

Leadership Strengths


Positional and situational leadership As any successful leader will say, it is important to know thyself – to know one’s strengths and how to use them in managing or leading a group of people toward a common mission or goal. This is particularly important for “positional leaders” who have a role at their company to manage a group of people. The more that these positional leaders can bring forth … [Read more...]

VIA as Crochet Hook

slide 11-core values

When Carol Kauffman was approached by a client who needed immediate help relating to students, she began with the VIA Survey. Her client was at a loss – student evaluations were low; she was considered boring; her boss wanted improvement and had suggested she may want to try to ‘just be funny’. Viewing the list of strengths, Carol was able to see that humor was near the bottom, not something her … [Read more...]

VIA as Velvet Hammer

strengths coaching

When leaders need to be at the top of their game, yet seem to be missing the mark, Carol Kauffman relies on the VIA Survey. She gets to the heart of her client’s issue by taking a hard look at their top VIA strengths, often finding that they are in contrast to what the client is actually doing day to day. She probes the reasons the client is choosing not to use their strengths in a productive … [Read more...]

VIA Portrait

strengths portait

The VIA Portrait is a dynamic customized graphic tool to access the power of the VIA.  Kathryn Burnett developed this tool in order to see a person’s strengths at a glance, to key into the patterns of their virtues, and to explore any discrepancies among these and how they’re living their daily lives.  She finds this tool to be an ideal way to present the concept of an individual’s unique … [Read more...]

Character Strengths and Goal Setting


Practitioners help clients set meaningful goals and use their strengths. Most practitioners know about the benefits of using signature strengths (those strengths that are energizing, feel authentic to use, are readily identified by others, and typically used across multiple settings). Research supports this (Rust et al., 2009; Seligman et al., 2005). Practitioners also know about the benefits of … [Read more...]