Register now and schedule your personalized coaching sessions with a VIA expert

$75 USD for one 30 minute session

$150 USD for package of 3 30-minute sessions

Register Now (1 Session - $75 usd) Register Now (3 Session - $150 usd)

Character Strengths Coaching aims to help develop and implement strategies to reach client-identified goals of enhanced performance and personal satisfaction. Coaching may address specific personal projects, life balance, job performance and satisfaction, or general conditions in the client's life, business, or profession. Coaching utilizes strengths-work, personal strategic planning, values clarification, brainstorming, and other goal-achievement strategies. It is also likely that your coach will incorporate discussion of your VIA Pro Report (or other VIA reports) in the coaching process.

Character Strengths Coaching may also involve case consultation in which the coach offers opinions and ideas regarding the coach's work with a client.


Coaching sessions will be charged at the rate of $75 (USD) per half-hour session. Packages of three, half-hour sessions are offered at $150 (USD). Fees for coaching sessions must be paid in advance of services provided. You are required to give 24-hours notice if you need to cancel or change the time of an appointment. Otherwise, you will be charged for the session in full. Every effort will be made to reschedule sessions which are cancelled in a timely manner.

Credit cards are accepted. Insurance is not accepted. Payment is arranged through Christina Jenkins, VIA's Administrative Coordinator, at The address is: VIA Institute on Character, 312 Walnut St., Suite 3600, Cincinnati, OH 45202. Read the full Registration, Consent and Payment Form.

Course Faculty

Dr. Ryan Niemiec
Ryan M. Niemiec, PsyD, is author or co-author of nine books, an award-winning psychologist and a widely traveled international speaker. As education director of the global nonprofit, VIA Institute on Character, he's a leading voice in the education, research, and practice of character strengths. He lives with his family, which includes three young and zestful children, near Cincinnati, Ohio.

Dr. Donna Mayerson
Dr. Donna Mayerson is a licensed psychologist and earned her master's degree in special education. Formerly a coaching director of Hummingbird Coaching Services, she is a certified coach who has used her deep knowledge of the VIA strengths as a framework for individual and organizational change with hundreds of education administrators and teachers, leaders of youth-serving organizations, in training coaches/practitioners and with individuals and families.