Personal Character Strengths Coaching

Personal Character Strengths Coaching aims to help you reach a deeper understanding of yourself and to use that knowledge for optimal growth. Character strengths knowledge, exploration, and use can play an important role in boosting happiness, managing relationship conflicts, setting up personal goals at work, handling life stressors, or searching for deeper meaning in life.

This type of 1-on-1 coaching is intended to be positive in focus, centered on you, empowering, energizing, and practical. You will work with a VIA character strengths expert to explore your strengths, goals, and other key elements in positive psychology to find greater well-being.

If you are interested in working with a VIA character strengths expert to enhance your work with clients, employees or students learn more about Professional Coaching.

In-Depth Character Strengths Report Review

It is common for your coach to incorporate discussion of one of your personalized reports in the coaching process. After you have completed the free VIA Survey, your personalized Total 24 Report dives deeper into all 24 of your character strengths. Your coach will use your Report as a guide to help you better understand your strengths and how you can use them for positive, personal growth.


$75 USD for one 30 minute session

$150 USD for package of 3, 30-minute sessions

Buy Now (1 Session - $75 usd) Buy Now (3 Sessions - $150 usd)


Fees for coaching sessions must be paid in advance of services provided. You are required to give 24-hours notice if you need to cancel or change the time of an appointment. Otherwise, you will be charged for the session in full. Every effort will be made to reschedule sessions which are cancelled in a timely manner.

Credit cards are accepted. Insurance is not accepted. Payment is arranged through Christina Jenkins, VIA's Administrative Coordinator at You will also be asked to read and complete the Registration and Consent Form.

VIA Coaches

Dr. Ryan Niemiec

Ryan M. Niemiec, PsyD, is author or co-author of nine books, an award-winning psychologist and a widely traveled international speaker. Ryan is the creator of MBSP and has led hundreds of mindfulness groups over the last two decades. As education director of the global nonprofit, VIA Institute on Character, he's a leading voice in the education, research, and practice of character strengths. He lives with his family, which includes three young and zestful children, near Cincinnati, Ohio.

Dr. Donna Mayerson

Dr. Donna Mayerson is a licensed psychologist and earned her master's degree in special education. Formerly a coaching director of Hummingbird Coaching Services, she is a certified coach who has used her deep knowledge of the VIA strengths as a framework for individual and organizational change with hundreds of education administrators and teachers, leaders of youth-serving organizations, in training coaches/practitioners and with individuals and families.

Ruth Pearce

Ruth Pearce, JD, PMP, ACC is VIA's Ambassador and Facilitator. She is president of ALLE LLC and co-founder of In It Together Coaching, which offers group coaching based on VIA Character Strengths. She presents regularly at conferences nationally and internationally on how to use character strengths for project management and building engaged, empowered teams. In 2018, her book Be A Project Motivator: Unlock the Secrets of Strengths-Based Project Management was published by Berrett-Koehler. In August 2021, she launched her first LinkedIn Learning course based on the book and leveraging VIA Character Strengths. Her motto is Be Hopeful; Be Strong; Be Brave; Be Curious.