Character Strengths, Character Building Experts | VIA Institute

Neal H. Mayerson received his Ph.D. in clinical psychology from the University of Utah. His specialties were chronic pain and eating disorders. He worked in hospital, community mental health and private practice settings for 15 years as a psychotherapist. In 1992, Dr. Mayerson was named president of the Manuel D. and Rhoda Mayerson Foundation, a private family foundation, and president of The Mayerson Company, a real estate investment and management company. He is a founder of Hummingbird Coaching Services, a pioneer in the delivery of online coaching services, a company which has been recently purchased by Humana. Neal also produced the award winning CD – Hidden Treasures: A Tribute to King Records – and helped establish hand sanitizers as a consumer product category by introducing the Purell brand.

In 1999 he collaborated with Dr. Martin E.P. Seligman on the founding of positive psychology, specifically by creating the VIA Institute on Character. The VIA Classification of Character Strengths and Virtues along with the VIA Surveys on Character Strengths are considered to be among the most important outputs in positive psychology, having spawned hundreds of scientific articles and millions of people worldwide discovering their character strengths and how to use them to improve their lives and the lives of others.

Watch a presentation by Dr. Neal Mayerson on the importance of understanding and applying character strengths to improve ourselves and our world: A Character Strengths Revolution.

Read an article on the growing research on character strengths and how more research is needed to continue this work studying the core aspects of human goodness: The Character Strengths Response: An Urgent Call to Action.