Frequently Asked Questions

What is VIA? And, what is “VIA” an acronym for?

“VIA” is a word that stands on its own; in Latin, it means “the way” or “the path.” VIA refers to three things: the VIA Institute on Character (the nonprofit organization); the VIA Classification (the universal classification of character strengths and virtues); and the VIA Survey (the measurement tool used to assess the 24 character strengths). “VIA” previously stood for “Values in Action,” however, this was changed in 2007 in order to place emphasis on the primary focus of this work – core character.


Further questions?

Contact the VIA Institute: 

The VIA Institute on Character
312 Walnut Street, Suite 3600
Cincinnati, OH 45202
VIA's Communications Specialist Kelly Aluise: